[II2II]

I read the article from the point of view that Apple's response was at issue.

The missed notification is something that we have to take the author's word for, but it could very well be true. Perhaps I'm more sympathetic because I ran into a similar situation recently. I called a company because I hadn't received a bill, was told that they recently sold off the relevant division, and that they sent me an email explaining how to switch my billing information over to the new owner. I don't recall receiving such an email. If it did hit my inbox, it was likely deleted. I would have regarded such an email as a phishing attempt without a second glance. The situation may have been different for the article's author, but they may have still had a legitimate reason for missing it.

Apple's response was also excessive. I would expect them to lose subscription services, but not access to their accounts. At in my experience, my Apple accounts remain active even though my last hardware purchase from them was well over a decade ago. (Clearly I am not receiving subscription services, but the accounts still exist and my purchases are still accessible.)

While Apple's response is nowhere near Google's (e. g. the customer was able to find out what the problem was and resolve it), it sounds like Apple overstepped bounds.