[avemuri]

Motivation is some combination of real and perceived effort Vs expected reward. Shorter isn't always better. For eg. Counting every single calorie is the shorter way to lose weight, but for most people, eating approximately healthy is more optimal from an effort /motivation poi t of view.

[dkarl]

I think both have a place. When someone is starting for the first time, they're enthusiastic, but they haven't built faith in the process yet. It's easy for them to lose confidence if they're putting in work but the results are slow or ambiguous. I think it's best to take advantage of their beginner's enthusiasm and kick them off with something higher effort that is guaranteed to show them clear results. After they build confidence they can settle in to something lower effort (aka "more sustainable") where the benefit is longer-term and you don't see dramatic results every week.