[sachin]

Here are some things to think about...

Are you planning on direct sales or remnant advertising? Early on you'll likely be only leveraging remnant advertising since direct sales requires a large sales team or sales rep firms.

The next question is how much of your traffic is expected to be US vs international. US traffic still has some value, versus most international countries (outside of a few top markets like UK, Canada, etc) have very little online ad spend. Take a look at the following data of internet ad spend per capita in top countries to help scale revenue projections depending on expected country traffic:

http://spreadsheets.google.com/pub?key=pGQagieY9vfGVnTGpCmbg...

You'll next want to calculate number of impressions you expect on a daily or monthly basis. Just take expected growth rates for unique visitors and come up with some realistic estimates of page views per visit and number of ads per page.

Then take a look at this recent PubMatic report to get some estimates on average remnant advertising CPMs for multiple verticals:

http://www.pubmatic.com/adpriceindex/

[mikecuesta]

Thank you very much, this is all I was looking for. Much appreciated!