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Companies do not innovate for fun. The point of innovation is getting to be able to profit from it. Apple has built the touchscreen smartphone that the world to date still could not move on from, and it still leads in that category. By working both hardware and software fronts, they have grinded out an ecosystem that was compelling and money-making to small developers (handling legal and tax logistics pretty much worldwide for you) and to the end users. Apple Pay is yet another example: you’d think somebody would have come up with a way to conveniently and securely pay with, say, a phone, and yet everybody needed for the teacher to do it first and only then jumped on copying the feature with barely enough creativity to call it “%SOME_BRAND_NAME% Pay” and put their logo on it. Now it’s incredibly convenient, it’s everywhere online, and it basically turns every shop out there into Amazon’s patented “one-click purchase” experience. Saying they should not be able to profit from their innovation because they just did too good of a job intuitively seems like the opposite of American values. This is not some rusty ISP monopoly with a geographically captive market, sitting on decades old software as secure as Swiss cheese, doing mostly nothing. People switch between ecosystems all the time, there are no strong lock-ins; you have to be on top of it to stay competitive, and Apple generally is. This is one of the rare cases where a company keeps generating and implementing (pretty well) idea after idea in multiple areas with a valuation, contrary to trends, built not on empty future promises but on a concrete, sound business model that provides real value to people who are willing to pay for it, despite having a lot of choice. |
I don't care if they're "rusty" or or not. Sell a good hammer, make money selling the hammer: Everything is fine.
Sell a good hammer, double dip with rent seeking and charge for every nail the user drives? Fuck off. Happy to see them get wrecked in the court system.