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I think a big portion of the problem is that Apple is both the platform (phone) and the store. Similar to Google and Chrome for the web, it creates a conflict. Bad faith movies like slapping warnings, geo blocking dev tools (remember you have to be in Europe to be able to develop an alternative web browser engine lol), limiting side loading etc … feels like “let’s milk the cashcow until people don’t need iPhones anymore”. The longer they can drag it the better. Disappointing tbh.