Just because your project might not be at Google's scale doesn't mean it is therefore also not complex [^1]
Example: I'd say plenty of games fit the author's definition of "complex systems". Even the well-engineered ones (and even some which could fit on a floppy disc)
Google has a really hard time grokking the games industry, to the point they can hire people from it and just almost totally ignore them. Their ideas on how Android game development should be done were utterly hilarious, and it's only because of a couple of their dev relations people going to ludicrous lengths that it is actually viable at all.
Fundamentally, and ironically, Google likes to offload complexity on to everyone else in their ecosystems, and they got so used to people being willing to jump through hoops to do this for search ads/SEO they are very confused when faced with a more competitive environment.
One reason Google can't make games is they can't conceive of a simple enough platform on which to design and develop one. It would be a far too adventurous constantly moving target of wildly different specifications, and they would insist you support all possible permutations of everything from the start. There are reasons people like targeting games consoles, as it lets you focus on the important bits first.
Apple absolutely do get it, they might disagree with you about what that is. Google just can't. I worked in the games industry in exactly this area, and the difference between the two is just enormous, but in ways we cannot go into in this forum.
>B. Google lacking the same persistence of Amazon (Consider all the products that are killed)
Yah, like the Stadia, Google's streaming gaming console thing. They even had a first party game development division for it. So exactly what OP was wondering about.
IMO even a more interesting observation is that even Google itself doesn't necessarily work on large scale, e.g. many regionalised services in Google Cloud don't have _that_ many requests in each region, allowing for a much simpler architecture compared to behemoths like GMail or Maps
IMO what we term "complex" tends to be that which the current setup/system struggles to deal with or manage. Relatively speaking google has much much higher complexity, but it doesnt matter as much, because even in simpler cases we are dealing with huge amount of variety and possible states, and the principles of managing that remain the same regardless of scale.
For small scale one can build a simple system but I see many are trying to copy FAANG architecture anyway. IMHO it’s a fallacy - people think that if they’ll would copy architecture used by google their company will be successful like google. I think it other was around - google has to build complex systems because it has many users.
It’s an infectious disease among developers. Some people would spend weeks making a simple landing page, and it would require at least 3 different cloud services.
I'll raise you 7. If i recall correctly. At my tiny workplace we once hired someone to do a simple industrial web site that wasn't likely to ever have more than 2000 users and 10k "entities" in the database.
7 is the number of different AWS services he managed to use for just a prototype.
Complex is orthogonal to Large. Some small to medium scale systems address an incredibly complex problem space. Some large systems are solving relatively simple problems. Of course I do agree that size introduces it's own complexity.
Just because your project might not be at Google's scale doesn't mean it is therefore also not complex [^1]
Example: I'd say plenty of games fit the author's definition of "complex systems". Even the well-engineered ones (and even some which could fit on a floppy disc)
[1]: https://en.m.wikipedia.org/wiki/Affirming_the_consequent