[tears-in-rain]

> Don't use antagonistic or otherwise embarrassing names.

         Words like "moron" or "twit" are good names if no one else is
         going to see them.  But if you ever give someone a demo on your
         machine, you may find that they are distracted by seeing a
         nasty word on your screen.  (Maybe their spouse called them
         that this morning.)  Why bother taking the chance that they
         will be turned off by something completely irrelevant to your
         demo.

This.. Now i have bunch of meme-bros instead of useful colleagues.

[satiric]

On the other hand, the very first example they give is "goon"... which, needless to say, has changed meaning in the years since this was written