The company must remain profitable, otherwise it will bankrupt, right. I wonder what a better path forward was.
Perhaps their T&C allow to lower through put of the LT-subscriptions and offer an upgrade to breakeven on LT-subs.
Or you know, honor the contracts that were already in place, and any new contracts get a temporal subscription instead of a lifelong one... Otherwise they shouldn't have bought the assets.
Otherwise, no one would ever declare bankruptcy. They'd just say, "If I pay I'll go bankrupt, so I won't pay."