[makeitdouble]

> it is very unlikely that a smaller company can.

I think it's the reverse: a small company doesn't have the liquidity, buying power or ability to convert more resource into more money like Google.

And of course a lot of small companies will be paying Google with a fat margin to use their cloud.

Getting by with less resources, or even on-premise reduced hardware will be a way bigger win. That's why they'll pay a DBA full time to optimize their database needs to reduce costs 2 to 3x the salary. Or have full team of infra guys mostly dealing with SRE and performance.