[RetroTechie]

Better: title should capture some core aspect(s) of [thing]. But may do so in a playful manner.

Say eg. some building / construction / architecture article could be titled "square shapes considered harmful". And then discuss architects known for buildings with rounded corners everywhere.

Personally, I don't see "audience likes it" as #1 priority. I prefer to make audience think, learn something, provide a new angle on something, or put out something that didn't exist before. Kind of like a movie that may not have a happy end, but viewers remember for the story, atmosphere, instant classic-potential, etc.