[dingnuts]

No.

That's a funny example since broadcasters have to pay a fee to say "The Super Bowl" in the first place. If they don't, they have to use some euphemism like "the big game."

The answer is definitely no. You cannot use something that you don't have a license for unless it belongs to you.

[simonw]

I didn't know that about euphemisms, that's a great little detail - makes this hypothetical question even more interesting!

(For what it's worth to, Claude disagrees and claims that news organizations ARE allowed to use the term Super Bowl, but companies that aren't official sponsors can't use it in their ads. But Claude is not a lawyer so <shrug>)