[whiteboardr]

The main topic is software and it is still treated like a part you can just outsource and plug in.

Since cars are primarily being bought by sculptural aesthetics of the exterior and above all their brand they continue being bought for those who feel the need of a status symbol.

At the core there is still a lack of a long term strategy and above all stability to build on - not saying it is an easy task.

In the end the customer has to suffer with abysmal usability, reliability and ever changing mental models. And don’t get me started about the touchscreens everywhere situation…

It isn’t just software though - VW moving development and above all production engineering and planning to china since they failed coming up with an efficient solution in Wolfsburg is basically saying it all. [1]

Dire times ahead and i hope for the best.

[1] https://youtu.be/4AprfR8Xkio?si=xKXUdgt5BRyZKRNE