[rwmj]

It's Ryanair all over again. Remember the stories about how Ryanair were going to make passengers pay to use the toilets, or the "all standing" plane (which would obviously be highly illegal, but credulous journalists printed it anyway). All a very cheap, very successful marketing campaign.

[christophilus]

How is that a successful marketing campaign? Who were they marketing to? Sardines?

[rwmj]

The main thing was it got their name in the papers, and (in this case) their notoriety as "the cheapest airline" was exactly what they wanted.