[linsomniac]

I'm curious if they'll get much traction at this price point. While there is a lot of money in a real estate transaction, agents seem to be (in general) pretty thrifty with spending. For example, their Starter plan is around what an agent's MLS fees will be. My company often buys third party tooling for all our agents use, but this price-point isn't even in the ballpark where we'd even consider it.

My impression is that the people that would be willing to pay for this, are the top producers who are likely to have a professional photographer doing it anyway. And the people who need it the most are the ones who seem to be the most thrifty -- the long-tail that aren't top producers. Maybe there's a middle ground in that grey area there that they're targeting?

(For reference: I'm head sys admin for an MLS; in the arena but not directly working with agents)

[kibet]

4ditor founder here :). Our prices are actually on the lower end compared to what others in this space are charging. The market we are targeting is that which spends a ton on photography and editing, or that which knows they have to spend that much but do not have the budget, so yes you're right, that falls in the category of realtors, property managers and photographers.

A good number of photographers are already paying a big deal of money for different services to help them get professional photos, and a good number outsource editing - and it's quite pricey. So we're targeting this demographic so we can do some of that work for them. Granted, we will not do everything they have been getting professional editors do, but we should get them somewhere that is good enough for most people. Same thing for realtors.