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by rchaud 405 days ago
This is the primary positioning tactic used across the startup industry . Uber isn't a taxi app, it's actually the "future front end for millions to access autonomous transport". Doordash isn't a delivery app, it's an "on-demand logistics" platform.

Similarly, Klarna isn't a shady payday loan company, it's an "AI-first consumer finance play".

2 comments

> "AI-first consumer finance play"

In a more civilized time, saying this was your plan would get you chucked feet-first into a wood chipper.

The addition of "feet first" made this much more evocative!
oh I think we're heading back that way slowly...
Heard a new term yesterday: “private credit”. Lenders that give unsecured loans to businesses at high interest rates

We just used to call them loan sharks