[mdaniel]

> People could really benefit from it because QR codes are used everywhere.

I hear you, and at the same time we're solving the wrong end of that pipeline, in my opinion. Almost every QR code I have ever seen in my life either points to bit.ly or some other link-shortener or marketing tracker domain which I would put good money will be dead way before the QR code's ink deteriorates

I don't mean that QR is a terrible standard, but at least until we can get URL forms that are on the whole less than 128 characters, I wish they had met the world where it is. I believe the http2 compression scheme comes with dedicated dictionary slots for header strings that they know are going to appear, so QR would have benefited from the same (e.g. http/https taking less than 4/5 bytes, :// less than 3)

Then again, having thought further about this, I guess Marketing's Razor is the most likely explanation: it wasn't a technical reason they're using bit.ly, it's for those sweet engagement metrics