[ggggit]

I doubt they registered in a class covering data processing. How many consumers are going to confuse some data processing service from Google with Dremel tools?

A trademark, unless perhaps it's famous, does not cover everything under the sun, right?

[mysterywhiteboy]

Yeah - a common test law for 'passing off' in trademark cases is exactly along those lines. It's referred to as "A moron in a hurry"[1] i.e. even a moron in a hurry wouldn't confuse the two brands.

[1] http://en.wikipedia.org/wiki/A_moron_in_a_hurry

[kator]

LOL I read that as "A mormon in a hurry" and briefly thought to myself "What does religion have to do with trademark law"..