[arohner]

> What matters is never "return" but always "return on investment."

You're right. This is one of the primary advantages of startups with technical founders that talk to customers. Among many other flaws of the "OfficeSpace" work environment, one of the biggest is the fact that no single person in the organization knows 1) what is possible to build 2) how much it will cost to make and 3) what is the value of product to the customers.

At my last corporate job before I founded a startup, the CEO didn't know which software was possible to write, and didn't know which new features were easy vs. hard. The marketing people rarely told engineers what the customer wanted, and the engineers didn't talk to customers, and didn't know the cost (or value) of their time.

If there are any well-tested rules for producing good software, they're 1) small teams, 2) technical people with authority and responsibility, 3) talk to the customer.