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by dchuk 5048 days ago
"In the “good” quadrants are bullshit terms like “Social CRM”, “Social analytics”, and “Social influence ranking”."

Not bullshit, these are demonstrably useful products for people who want to utilize new traffic sources in the interest of making money or growing their business.

"But services like Storify and Favstar, which are actually useful and/or fun, those are no good."

ummm...ok? Utility is in the eye of the beholder...Twitter is a B2C product, so they're going to try and limit the number of competing services that are stealing B2C market share from them (why would you expect them to be ok with people using alternative Twitter apps instead of the official one?)

Now, Twitter is not a B2B company, so it makes sense that they would allow those types of services to continue. It's quite possible they're allowing B2B services that are utilizing the twitter platform to continue operating because they plan to acquire a few of them in the future to try and actually make a profit one day.

3 comments

This must be the Twitter analog to a Voight-Kampff test, because "social CRM" and "social influence ranking" seem to me to be the fuel for spambots, mindless marketing accounts, and other general filth. The MBA behind this plan would probably stand outside his bakery demanding payment for people stealing smells.
It's fun to bash social media douchebaggery, but I've come to the conclusion that opting in to thinly-disguised ads might be the best use of Twitter. It's not good for conversations (see Branch) or for actual socializing. I guess Twitter is also kind of good for ranting, trolling, and bragging (see RKOI), but those might be even less productive than advertising.

  "Twitter is a B2C product, so they're going to limit B2C"
  
  "Now, Twitter is not a B2B company"
Awesome. Now they aren't, and when they decide they are? And speaking of acquisitions - well, they can essentially kill you willy nilly so you better settle for the price they want.

The dangers of sharecropping are well known around these parts, Twitter has squandered their reputation and has brought these things to the forefront of anybody who would consider building a business on top of their platform. It will not end well for them.

Let's get one thing straight: these are not products, they're services. Nobody is producing anything here.
Do you not consider a releasable piece of software a 'product'?
I would tend to think of the whole thing as a service (e.g. "Twitter" - all of its apps, data, brand, users, infrastructure), versus individual apps (e.g. "TweetDeck") being "products".