[bdelmas]

Yep I think people just want the fast track to being rich and are not interested into putting the hours and the grind for it. There are amazing books out there but they are textbooks. 1000 pages long on a single subject, and people don't want that. But for the most part, that's where the real knowledge is.

They would rather read 10-15 books on marketing rather than study and master a single textbook about marketing. Even when they don't have to master all of it and that would still give them more value and professional knowledge than reading all of these other books.

I read my far share of business books and at some points I was seeing the edutainment behind it and the lack of value that from now on every time I search for a book I start by searching in the textbook section on Amazon not the book section.

[memco]

> There are amazing books out there but they are textbooks. 1000 pages long on a single subject, and people don't want that.

I would recommend to you, the author of the OP and others in this thread read “Amusing Ourselves to Death” by Neil Postman. It is old but it has had amazing sticking powe in my idea of what is entertainment and what is informational. He argues that many things are made to be entertainment (even some books that are thousands of pages) and challenges readers to consider this when deciding what to invest into. We can’t all be experts on everything so we make decisions, consciously and unconsciously about when and where to draw the line based on what information is available, how it’s presented and how much the value/work tradeoff is to study/consume it in that format.

I think the sting comes when we see people ignore low hanging fruit especially willfully but we would be less critical of someone saying that the task at hand is beyond their current capacity that someone else might be better suited to a particular task or topic.

[gizzlon]

> There are amazing books out there but they are textbooks. 1000 pages long on a single subject, and people don't want that. But for the most part, that's where the real knowledge is.

huh, hard disagree on this one. In my experience, there is zero correlation between length and insights.

[bdelmas]

I don't look for the book with the maximum page length... Plus just talking about page length when talking about book vs textbook it's to miss the critical difference in content, format, and who each is made for. You forgot 2 metrics: ratings, and comments.

[rytill]

Can you list some long textbooks on a single subject that are amazing?

[ayrtondesozzla]

PAIP

RE4B

[TheOtherHobbes]

What's a good master-level textbook about marketing?

[bdelmas]

You probably saw them: Marketing Management and Marketing Principles by Philip Kotler. They are a good starting point.

[reval]

Can you recommend any textbooks on marketing or another business subject?

[bdelmas]

Marketing Management by Philip Kotler is the reference.

For the rest it depends on what you need since they are very focused on one domain but for instance for accounting/finance: Cost Accounting by Charles Horngren, or Managerial Accounting for Managers by Eric Noreen is a must.

Strategor - English version by João Albino-Pimentel is amazing. A lot of tools to get started are there with very neat examples from the industry.

I have a few books that are great too. But if there is one to buy it could: The Personal MBA and then for each section get real education one way or another. From textbooks or anything.