[klewelling]

A/B testing on Mobile apps is something I have been thinking about for a long time. However contrary to popular belief it is possible to push out changes to native Android apps. I have developed such a technology. I am taking it in another direction (app discoverability) but if someone is interested in using the tech for A/B testing please drop me a line (kenneth at appprevue.com)

To see the technology in action go to www.AppPrevue.com. There is a link to a technology demo in the Play store. It is a bit crude but it does show it is possible to run a native Android app without installing it. The same technology could be adapted to push out new versions of an app to do A/B testing.