[artificer]

Probably you've heard those words from many others as well, but what about spending money for annoying, non-hackerish stuff like

* Building a complete, final product with appropriate documentation, feature matrix etc.

* Building a nice and informative web page describing your product, it's features, your offerings, it's advantages/disadvantages etc.

(...or maybe you already have plans for all those after you finish beta-testing.)

[cperciva]

Don't worry, I plan on doing all of that stuff, too. But I don't need people to beta test a website for months and months -- so making a nice-looking website isn't a high priority while tarsnap is still in beta testing.