Yes exactly. People who write text are not going to be excited about making saving their text such an extraordinarily complicated task, nor will they think it’s interesting in its own right.
I wasn't trying to be dismissive, only in line with the explicit call outs for simplicity from the author.
I suppose I was trying to give the perspective of someone doesn't have a problem with authoring a markdown document for example... and bringing myself back to the reality that for most people authoring a document with any sort of formal (rigid, to be interpreted by machine) syntax is unfamiliar.