[tiffanyh]

> Meanwhile: to break into a highly-regulated, commoditized market like insurance, you need both a truly differentiated product that incumbents can't easily replicate and an associated distribution strategy that leverages their blind spots.

Having worked in highly regulated industries, I’ve learned that the best way to disrupt incumbents is by creating a product that assumes more business risk than is typically accepted. Large, regulated companies are extremely risk-averse—so if you can take on that risk in a smart, innovative way, you’ll win.

[Alpha3031]

What if you take that risk by putting "crypto" in it? I think it might work out for our founder here but I am not so optimistic about the results for any of the poor schmucks suckered into this scheme.