[steviedotboston]

Clarity is more of a Hotjar competitor, right?

[XCSme]

Yeah, but free as far as I know.

You usually have:

All-in-one analytics: Posthog, Matomo, UXWizz (I made it!)

Simple analytics: Plausible, Umami

Qualitative analytics (heatmaps/recordings): Hotjar, Clarity, FullStory, Mouseflow, LuckyOrange, etc.

I think Clarity also added more analytics features, but you're still sending all your data to Microsoft.

[nm980]

It also tracks page views, referrers, geographic location, and other analytics common to rybbit

[jhpacker]

Yes, it's very much like HotJar, focused on session capture & heatmap.