[Vicinity9635]

Apple maps, "Intelligence", siri, etc all run on device because Apple is in the market of selling devices. As many as they can. Whereas google is in the market of selling you to advertisers.

It's literally a major difference in their fundamental business models.

[bigyabai]

Apple does both. Under Tim Cook, services have become nearly as profitable as hardware, and the price of making services compared to hardware is comically low. That's why we have AppleTV and Apple News and Apple Arcade, for all they're worth as a motley crew of subscriptions.