[no_wizard]

What you're seeing is companies that can - and many actually do this - offer you different pricing between in app purchasing and their website are now offering you a link to their website where you can sign up for the cheaper price. One notable example of this in practice is Spotify, where its cheaper to sign up on the web than via the app.

I've also heard Netflix has suspended all in app subscriptions and is only going to link to their website for sign ups. I'm unsure if that will translate into savings, but I suspect you're going to see more of this behavior as well.

The 30% / 15% tax is very real and companies that don't have to pay that will be better positioned in the long run, so I imagine even if the price is the same, they'll be able to pocket more revenue doing this as well

I suspect this won't affect games much, except for the exceedingly big ones like Fortnite, but I treat that as a whole separate sector at this point.