[aero142]

If a company can align it's business model with user goals, then it can work in the long run. Apple has somewhat aligned it's integrated hardware sales business model with user privacy. Google and Meta are advertising companies and capturing user data and attention will always drive the business.

[pjmlp]

Apple does ads as well, it just keeps all metadata to themselves.

[marricks]

Yes, but it's not a meaningful part of their revenue unlike Google where it's' their entire revenue.

They are very different companies in structure and it certainly is a "pick your poison" but it's completely stupid to act like they're the same on this front. Apple is better on user privacy

...unless you care about state actors, which you should, in which case your data is the US government's either way.