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by ceejayoz 416 days ago
Reminds me of this a bit:

https://en.wikipedia.org/wiki/Kristi_Noem#%22Meth._We're_on_...

> On November 18, 2019, Noem released a meth awareness campaign named "Meth. We're on It". The campaign was widely mocked and Noem was criticized for spending $449,000 of public funds while hiring an out-of-state advertising agency from Minnesota to lead the project. She defended the campaign as successful in raising awareness.