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by andremedeiros 5059 days ago
Two tips:

1) I use this as a rule of thumb; only launch when it feels like it's version 3.0, not version 1.0. This keeps you on your toes and provides a much better product from the beginning. Remember first impressions are everything, and if customers come and see a smal set of features, they most likely won't come back.

2) Never ever change prices. Unless you're making the product cheaper. If I were to sign up for a service that increased its prices, I would just try and find alternatives. As a customer, it feels like I'm being cheated. Instead, label it as an early bird offer. 30% off in the first 3 months kind of thing. Comes off a lot better.

2 comments

What's the point in launching polished features that nobody wants? Much better to release unpolished/limited features to a set of users and solicit feedback on what they're really after.

Then you can release more polished/complete features and market more widely and solicit more feedback and rinse and repeat to profitability (admittedly I say this as someone that has not done this yet but plans/hopes on it).

I honestly wish you good luck.

I've had too many occasions where, when evaluating a service that didn't quite do it for me.

You can't expect customers to register and pay you money for a service when a) it doesn't do everything they need, and b) there is no certainty that it will ever do everything they need.

Grhmpft... software is hard. Let's go shopping!

There's a middle path. Release it even when it's not done, but don't go full throttle on marketing.
Thanks for the tip. The early bird offer sounds really good!