[Cthulhu_]

It's a tricky one; one wants to trust the media because they should have integrity and checks and balances and the like - which you don't know if unafilliated independent bloggers have.

But the bloggers are also great, but you need to do some more homework to decide if they are trustworthy - no editorial team, no journalistic ethical codes (if those actually exist), etc.

The other factor is that a lot of the conspiracy thinkers based their beliefs on blogs or the equivalent thereof (FB posts, youtube videos, etc), stuff you wouldn't see in the mainstream media - because it's nonsense, but the fact the mainstream media doesn't cover it actually draws the attention to the conspiracy bloggers.