[pell]

> With platforms like substack, X, and LinkedIn it seems easier than ever for an independent journalist to cultivate an audience.

Cultivating an audience is one thing but serious investigative journalism often takes considerable amount of time and money. Most journalists I’ve seen on Substack and similar platforms seem to mainly do commentary, summaries of topics, interviews, and the like. There is a place for that of course but it isn’t really filling the need for investigative journalism too well at the moment.

[pastage]

And it is also easy to waste time on multi year projects that does not fit you current audience. If you present the result you need to slant it in the correct way to sell subscription. This is very visible with journalist that live on the whim donations.

You see people become more and more extreme because that is what get them donations. This might just be what works with humans.

[smcin]

"audience drift" or "subscriber drift"