[kwekly]

Quoth the author:

"I've been an advisor to the company for years, and you'd be hard pressed to find a more hard-working, dedicated founding team that has endured every roadblock and frustration a startup can experience. They recently decided to pivot to selling modern design-oriented furniture, art, electronics and housewares aimed at young professional men -- a segment they understood well since it was one to which they also belonged. Things have been going great for them, and I couldn't be happier."

He's a party with a vested interest, and is doing his bit to spin sympathetic narrative. With humans, a good story is much more persuasive than facts or content or substance.