[Barrin92]

Exactly my experience as someone in the ostensible target demographic, late twenties to mid forties social circle. Granted I'm German with most friends/family in central/Eastern Europe so a bit less Instagram obsessed than the Anglosphere but so much has moved to Whatsapp (technically Meta I guess, but not really a public facing social network), Signal, Telegram.

And from what I see working with younger people out of uni, it's almost all private group chats, Discord, only real social platform seems to be TikTok. If there wasn't a date on the blog post I'd have guessed it was from 2017 or something, because the problem just feels obsolete now. Didn't Zuckerberg himself even say something to that effect?