[asadotzler]

About 95% of people know the Coca Cola brand, about 70% of soda drinkers in the US drink one of its sodas, and about 40% of all people in the US drink it.

Knowing and using are not the same thing.

[jimbokun]

Your numbers indicate to me their name recognition drives a big part of their value.

40% of the US is a huge customer base.