Like everything, it's projection. Those who loudly scream against something are almost always the ones engaging in it.
Google screamed against service revenue and advertising while building the world's largest advertising empire. Facebook screamed against misinformation and surveillance while enabling it on a global scale. Netflix screamed against the overpriced cable TV industry while turning streaming into modern overpriced cable television. Uber screamed against the entrenched taxi industry harming workers and passengers while creating an unregulated monster that harmed workers and passengers.
Altman and OpenAI are no different in this regard, loudly screaming against AI harming humanity while doing everything in their capacity to create AI tools that will knowingly harm humanity while enriching themselves.
If people trust the performance instead of the actions and their outcomes, then we can't convince them otherwise.
Oh I'm not saying they every believed more than their self-centered views, but that in a world that leaned more liberal there was value in trying to frame their work in those terms. Now there's no need to pretend.
And to those who "say" at least now they're honest, I say "WHY?!" Unconditionally being "good" would be better than disguising selfishness as good. But that's not really a thing. Having to maintain the presence of doing good puts significant boundaries on what you can get away with, and increases the consequence when people uncover some shit.
Condoning "honest liars" enables a whole other level of open and unrestricted criminality.