[vgurgov]

Exactly. Pre-rolls and banners suck (since they are coming from traditional newspapers/web page/TV era), so we are building video ad network for developers so they can plug to our APIs and grab our videos to place them in their APPs(streams etc), facebook apps, mobile etc the way they want it.

You can check our API here: http://www.virool.com/blog/index.php/developers/