Obviously there are differences, but that wasn't the point of my comment. I replied to the claim that latex never needed "marketers". Or did you mean to reply to a different comment?
I meant if there is no company financially benefiting from that activity it is hard to call that marketing. But if there is a company especially if it is backed by VC that is a completely different story.
There is no VC with typst, they're bootstrapped. And I think by "marketeers" the original commenter did not mean actual marketing people, but enthusiastic fans. Unless it was a hidden accusation of astroturfing that I didn't get.