[brazzy]

> The market has settled at $ZERO.

No. It is in the process of settling at $WHATEVER_WE_CAN_MAKE_YOU_PAY

These guys correctly observed that free apps + IAP are getting the most REVENUE. Not installs, revenue. What they failed to understand is that this only happens when you do exactly the one thing they absolutely did not want to do: milking each customer for what he/she is worth aka "capturing the consumer surplus".