[citizenpaul]

>none of the options are helpful

Yeah. I got locked out of my capital one account for a "fraud alert" last week. When I tried to login a message said "Call Number XXX" When I called that number I had to go through an endless phone tree and not single option was about fraud alerts or being locked out of accounts. I had to keep going through a forced chute of errors before after about 30 min I finally was able to speak to someone.

Even when I finally got a human they seemed confused about what happened and I had to be transferred several times.

Why would you put a phone number that does not even as a sub option address the issue?

[rolandog]

Because there is no legal obligation that sets a minimum measurable quality and availability of service; this allows for companies to automate away customer support and place an AI chat muppet just because they can.

[SpaceNoodled]

Because they don't give a shit about you, they just want to hold on to your money.

[vlovich123]

Well also phone numbers cost money & that kind of "customer excellence" is not incentivized by anyone at the company.

[TeMPOraL]

Most importantly though, because it's theoretically possible to address the fraud issue through the number they given, eventually, this ticks some regulatory compliance box about giving your customers recourse, and compliance is all that matters to the company - as lack of it would cost them actual money. Individual customers? On the margin, they're less than pocket change.