Not at all familiar with animation or the broader industry but could they have at least offered the potential for royalties or some sort of sales based bonuses?
I believe most of the value of Bluey is captured by the BBC. The whole thing is a real shame for Australia. We’ve had a couple of the best children’s entertainment ever: Wiggles and Bluey. Don’t know why they didn’t negotiate a bigger piece of the pie with Bluey.
Why didn't ABC fund the whole shebang? I suspect the BBC has a much bigger warchest to deploy - recalling the ludicrous amounts invested into Top Gear or the numerous David Attenborough nature shows.
Even the BBC war chest appears to be dwindling. Or at least it’s become harder to produce things on their own. The latest seasons of Dr Who are produced in collaboration with Disney.
But yes, they would have had bigger reach, and we might not have gotten this far without the BBC. I just want the ABC to have got a more significant chunk.