[jonny_eh]

I think it's important for stories like this to get out there to contrast with big successes like Super Meat Boy and Fez (which were featured in the awesome movie "Indie Game: The Movie").

[Jare]

The Squids story reached some notoriety and is much more interesting: http://thegamebakers.com/money-and-the-app-store-a-few-figur...

Not exactly a failure story (their strategy eventually paid off I think), but certainly far from the big hits.