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Just a nitpick -- a fraction of their profit (net income), not revenue. Most of revenue already goes out the door as expenses. If you fined as a reasonable fraction of revenue, you'd simply bankrupt a corporation, which is not what you want if your goal is to change behavior. If global revenue is $20B and we assume 20% profitability, that's $4B, and so this fine is 15% of global profit. That's a gigantic fine. You also have to remember that tons of these regulations are vague and unclear and massively open to interpretation, and that companies can genuinely believe they are complying, and their lawyers agree, but then judges still rule otherwise, because it's ultimately just a matter of opinion because of the vagueness. You also have to remember that individual countries fining on global revenue runs the risk of fines "duplicating" each other for the same or similar behavior, again bankrupting a corporation when the goal should be to change behavior. |
Nah, hollywood accounting is alive and well in tech. Especially in Ireland, where plenty of tech companies are being "charged" slightly absurd fees for services or trademark licenses by subsidiaries or parents in other countries to avoid making a profit on their tax filings.