[PurpleRamen]

> 'massive' -- by which standards?

Other fines? Going by amount, it seems somewhere in the top 20 of highest single case fines of all time. Top 3 if we just look at privacy fines in Europe.

> It is high time we got used to companies being fined a reasonable fraction of their revenue

How does "getting used to it" changes the classification? It's still a massive amount, even it such numbers are becoming more common. And especially as they should not become common.

[Rygian]

The point being that the actual absolute amount should not get as much attention as the percentage of revenue it represents.

[PeterStuer]

If I have 100M€ in revenue with a 60% margin, a 6% revenue fine while not negliable can be brushed off as the price of doing business. If I have 100M€ revenue with a 2% margin, a 6% fine might mean bankruptcy.

[eastbound]

If you have 18% margin (a more reasonable assumption in most IT), then it brings it down by 30%. Investors will care very much.

Except state actors.