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by lolinder
406 days ago
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To hurt enough to be worth changing the fines don't have to be a fraction of their global revenue, they have to be significantly more than the benefit gained from the illegal behavior. According to that article TikTok made $10B of that $20B in the US alone, which puts a cap on their European revenue of $10B (likely significantly less because this ignores Brazil and Indonesia, which according to the linked article are its largest markets by user count). €530m is ~$600m, so this fine is at least 6% of their relevant 2024 revenue, and likely substantially higher. I don't know enough about their business practices to know if that's a big enough chunk to make up for what they gain by cheating, but it's definitely not a wrist slap. |
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