[littlecranky67]

Any other tracking methods are way more obvious, and way harder to implement for the advertising industry. We shouldn't think in black/white here - the more difficult it is to track a user, the less likely it is implemented. It is okay if 30% of tracking sites dissapear as the cost/value ratio don't work for them. We don't have to sit in silence and do nothing, just because we can't have the 100% privacy.

[matthewdgreen]

I do think there is a point here: any technical means to block tracking is going to be overrun by technical means to overcome the anti-tracking tech. There are simply too many dollars at stake for anything else to happen. If anti-tracking stops some players, that just means the industry will consolidate into a few large and well-resourced players.

While I am all in favor of continuing the technical battle against tracking, it’s time to recognize that the war will only be won with legislation.