| iAd is stated as being built differently to how other adtech networks work. I personally believe that Apple is able to make different (better), choices in the name of a consumer privacy, than Google will. Android is built from the ground up to provide surveillance data to Google-controlled adtech - that's their revenue model. I don't begrudge them that, people should have choice, etc. but the revenue model is adtech first and foremost. Apple want services revenue, they like services revenue, but historically they're a vertically integrated tech platform manufacturer whose revenue model is building better platforms consumers want. It's true that the services model may start to compromise that - and they've definitely started to make some poor choices they might need to pull back on to protect the core platform model - but I do think we're not comparing like with like when we say that Apple is no different to any other company in this space. |
I've always read this and it seems well accepted. But I'm curious what exactly does it mean? What's Android sending to Google? Surely it's not logging what I click on apps? It's not logging what I click on my browser since the websites themselves send this info for ad purposes. So what's Android doing that let's say my Linux laptop isn't?
Edit: Answering my own question. There is a cross-app unique identifier (ignoring any privacy sandbox stuff) so developers and ad networks can get a consistent id across apps.