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by phs318u 416 days ago
Even if this originated as a marketing thought bubble, there's no way that such a decision could've been made without direct approval from the executive (including the CEO), and only after taking advice from their general counsel and consulting with the board. The potential reputational damage is too immense for such a decision to be made by "marketing" alone. What you're describing has happened before and the courts awarded massive punitive damages against the motor company.

https://en.wikipedia.org/wiki/Grimshaw_v._Ford_Motor_Co.