[senderista]

Yeah that reminds me of a startup I worked at that did real-time analytics for digital marketing campaigns. We went to all kinds of trouble to update dashboards with 5-minute latency, and real-time updates made for impressive sales demos, but I don't think we had a single customer that actually needed to make business decisions within 24 hours of looking at the data.

[serial_dev]

We were doing TV ads analytics by detecting ads on TV channels and checking web impact (among other things). The only thing is, most of these ads are deals made weeks or months in advance, so customers checked analytics about once before a renewal… so not sure it needed to be near real time…

[wging]

https://mcfunley.com/whom-the-gods-would-destroy-they-first-...