[inetknght]

Normal users don't want to have to remember magic incantations to not have to sift through malicious "businesses".

[entuno]

Normal users also don't want to have to go through curating their own blacklist of sites to get decent results.

[inetknght]

Sure, but given the shit state that Google is, I argue that normal users would rather have to curate their own blacklist a few times instead of being subjected to (at best) SEO spam or (worse) malicious websites.

That's why I use Kagi.